This Privacy Policy describes how Vichitrr.com (“Vichitrr”, “we”, “our”, or “us”) collects, uses, stores, and protects your personal information when you access or use our Website and services. By using our Website, you consent to the practices described in this Privacy Policy.

Information We Collect

We may collect the following categories of information when you use our Website or services.

Personal Information

Information that may identify you directly or indirectly, including:

• Full name
• Billing and shipping address
• Email address
• Phone number
• Order and purchase history
• Payment details (processed securely via third-party payment gateways)
• Account login information
• Customer support communications
• Reviews, feedback, or survey responses
• Any information voluntarily provided by you

Automatically Collected Information

When you browse the Website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Time zone
• Website activity and browsing behavior
• Referral source
• Cookies and tracking data

How We Collect Information

We collect information when you:

• Place an order
• Create an account
• Subscribe to emails or marketing updates
• Contact customer support
• Participate in promotions, surveys, or campaigns
• Submit reviews or feedback
• Browse the Website

We may also collect information through:

• cookies,
• pixels,
• analytics tools,
• and third-party integrations.

How We Use Your Information

We use your information for purposes including:

• Processing and fulfilling orders
• Providing customer support
• Sending order updates and notifications
• Improving Website functionality and user experience
• Fraud prevention and security monitoring
• Internal analytics and business operations
• Marketing, advertising, and retargeting (where permitted)
• Sending promotional communications (which you may opt out of anytime)
• Compliance with legal obligations

Payments

All payments are processed securely through trusted third-party payment gateways. Vichitrr does not store complete debit/credit card details on our servers. Payment gateways may independently collect and process payment-related information subject to their own privacy policies and security standards.

Cookies & Tracking Technologies

We use cookies and similar technologies to:

• improve Website performance,
• remember user preferences,
• analyze Website traffic,
• personalize user experience,
• and support advertising and remarketing campaigns.

Third-party services such as Meta (Facebook/Instagram), Google, Shopify, and analytics providers may also use cookies or tracking technologies. You may disable cookies through your browser settings. However, some Website features may not function properly if cookies are disabled.

Information Sharing

We do not sell your personal information.

We may share information with trusted third-party service providers strictly for operational purposes, including:

• Payment processors
• Shipping and logistics partners
• Website hosting providers
• Shopify platform services
• Analytics providers
• Marketing and advertising partners
• Customer support tools

These third parties are permitted to use your information only as necessary to provide services on our behalf.

We may also disclose information:

• if required by law,
• to enforce our Terms of Service,
• to prevent fraud or abuse,
• or to protect our rights, users, or operations.

Advertising & Analytics

We may use third-party advertising and analytics services, including but not limited to:

• Meta Ads,
• Google Analytics,
• Google Ads,
• Shopify Analytics,
• and related tracking tools.

These services may collect browsing behavior and Website interaction data to:

• measure campaign performance,
• personalize advertisements,
• and improve marketing effectiveness.

You may manage ad preferences directly through the relevant third-party platforms.

Data Security

We implement reasonable technical and organizational safeguards to protect your information against unauthorized access, misuse, disclosure, alteration, or destruction. However, no method of online transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information only for as long as necessary to:

• fulfill orders,
• comply with legal obligations,
• resolve disputes,
• prevent fraud,
• and enforce our agreements.

Your Rights

Subject to applicable laws, you may request to:

• access your personal information,
• correct inaccurate information,
• update your details,
• withdraw marketing consent,
• or request deletion of your data.

To exercise any privacy-related request, contact us at support@vichitrr.com

Children's Privacy

Our Website and services are not directed toward individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided information to us, please contact us immediately so appropriate action may be taken.

Third-Party Links

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or policies of third-party platforms. Users are encouraged to review the privacy policies of those websites independently.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updated versions will be posted on this page with immediate effect upon publication. Continued use of the Website after changes are posted constitutes acceptance of the revised Privacy Policy.

Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the laws of India. Any disputes arising from this Privacy Policy shall be subject to the jurisdiction of the appropriate courts in India.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at support@vichitrr.com

Regards,

Team Vichitrr