About Us

Vichitrr wasn't born out of a boardroom meeting or a trend report. It sprung from a love for the unique, the unconventional, the art that makes you stop and stare. 

We're a bunch of dreamers, obsessed with creating clothes that tell a story, a story that isn't afraid to be a little weird. Here, at Vichitrr, we don't shy away from bold colors, unexpected patterns, and statement pieces. We're not interested in churning out mass-produced copies. Every Vichitrr piece is a conversation starter, a way to show the world you're one-of-a-kind. We take inspiration from everything – street art, ancient folklore, even that trippy dream you had last night. 

We're talking fashion for the disruptors, the ones who slay in their own lane. We believe that fashion is a canvas, and our generation is the artist breaking the mold, redefining beauty standards, and celebrating individuality.

We're more than a brand, we're a fam. We're the squad that marches to the beat of their own dhol.  We believe that fashion should be fun. So, Join the fam and rep what makes you, you. Let's rewrite the rulebook of fashion, one unique outfit at a time!